I saw this story online this morning and was shocked; but, not surprised! Here’s the crux: “If you allow Target to track your phone location, the app will switch certain prices from online to in-store.” (kare11) Watch the sneakiness in action below (16 seconds) then come back for tips on how to stop this from happening.
Think of the switching point like an invisible dog fence. Once you cross it (and enter Target’s vicinity) the price shown for a particular item (even if you Google it in store); will automatically adjust to the higher “in store” price. In some cases the prices per item can be DRASTIC $100+).
KARE 11 did an experiment to see if all of this is true. They looked at 10 different products and compared the prices offered on the Target app when they were away from the store and prices on the app when they entered the store. Between all 10 of the items, it would have saved them $262 to purchase these items from the back of the parking lot as opposed to purchasing them while in the store. $262! One of the products they looked at, a Dyson vacuum, jumped $148 after entering the store.
How to stop this from happening? Turn off Target’s ability to track your location. If you’re an iPhone user, go to Settings ==> Privacy ==> Location Services ==> Target (set this value to Never). While you’re at it, turn everything else you don’t need off as well. Sure, it can be convenient to find the nearest store, etc. but as we can see with this story, these features may come at an expense. If you’ve purchased any large items from Target lately, take advantage of their price match policy (14 days) to see if you can save a few bucks. Best Buy, Macy’s, Best Buy and Wal-Mart’s apps don’t currently do this. Also keep in mind the price difference could be the other way around. If you’re purchasing large items, do your research!!!