Chance the Rapper

fiWVBWhThere’s a new rapper in town. His name is Chance and he recently released his 3rd mix tape, Coloring Book. The album is critically acclaimed (NYTimes) and is breaking all sorts of records. Before you get your hopes up, you need Apple Music to stream the album. #sorry Chance the Rapper is label-less and refuses to sell his music. Yet, his album is the First Streaming-Exclusive Album to Chart on Billboard 200 (Billboard).

Here are a few noteworthy quotes from Chance:

  • On Record Labels and the Industry: “I don’t agree with the way labels are set up…that anybody should sign 360 deals or sign away their publishing or take most of the infrastructure that’s included in a formal deal. But I’ve learned to not be like f–k this company, f–k that company, even though a lot of those people tried to make it really hard for me to release my projects.”
  • On His Decision to Not Sell His Records and the Grammys: “I think a big part of it is we are at such a crucial time in terms of music. The charts are already changing, they’re including streaming…I don’t really care about that but at least they’re making that move and I think the Grammys started making the move…The wording is they can’t nominate a project unless it’s a commercial release.”

Screen-Shot-2016-05-23-at-23.58.221Chance bypassed the record labels. He skipped the middle man and went directly to a distributor, Apple Music. Finally some depth in music! Finally someone who is free to do music their way and stick it to the people. Quiet as it’s kept I’m sick of Beyonce and Drake and Rihanna and … I’m sure you can name a few others. I can do without all of their latest albums. They’ve had great runs (and thank you very much); but I’m over it. Time for some fresh blood!

Now, back to Chance. If you like Kanye’s Ultralight Beam (video here) you will love Coloring Book (Apple Music). It’s almost like a continuation of that gospel track. The best way to proceed is for you to take a listen. I picked 2 free options for you: one is a performance on Saturday Night Live (YouTube), the other is an interview with Beats1′ Zane Low (YouTube). Get to know Chance, he’ll be around for a very long time.

By the way: I just switched to Apple Music but not because of Chance. More on that later.

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