(iOS only) L’Oreal has introduced the first ever virtual makeup tester, called Makeup Genuis. The app allows you to:

• Instantly apply makeup onto your own reflection in real-time.

• Makeup follows your face as you move and make expressions.

• Choose from an endless array of products and expertly-curated makeup looks.

• Try before you buy anytime, anywhere.

Download it now!

You can also check out how the app works from a technical standpoint.