Rock the Vote‘s mission is to engage and build political power for young people in our country. It fuses pop culture, politics, and technology to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate. RTV’s latest venture includes a video from Lil Jon and Lena Dunham with the new slogan #TURNOUTFORWHAT, a play on Lil Jon’s popular song, Turn Down For What.

According to Urban Dictionary, “turn down for what” is a rhetorical question. “turn up” is the act of getting drunk and high and being reckless so “turn down” would mean sobering up. turn down for what is really saying i am fu**ed up and will continue to be all night no matter what.