I lived the life today in Seattle’s swanky, five-month old one-of-a-kind Starbucks, strategically situated in its’ Capitol Hill neighborhood (think the Manhatten of NYC). Starbucks Reserve Roastery and Tasting Room is not your regular run-of-the-mill coffee store – it’s a 15,000 square-foot $20 million dollar “experience”. If you thought Starbucks was more about lifestyle before, this new offering brings a serious social status / element to the table in an amazing way! As soon as you walk in you are WOW’d: tastings of rare coffee (I tried coffee from Tanzania), a full sit-down restaurant and large brewing equipment that you can watch in action! The store is as much about education and luxury (and coffee) as it is about lifestyle and offers coffee and beans from all over the world. Though the coffee ranges from $4-$7+ a cup, it makes for a much cheaper and cooler date than the movies!
Here are a few of my favorite products offerings and a short video: