Friends & Family Purchasing Strategy

I’m going to make this short and sweet. Let’s start with a couple of facts:

The strategy I will explain below only works if Nordstrom and Bloomingdale’s have the exact same product available at time of purchase (includes sizes, colors, etc.).

Here’s how it works:

  1. Find an item you want to purchase (DUH!).
  2. Add the item to your cart on Bloomingdale’s website and apply the promotion code to be sure it’s applicable.
  3. Purchase the item from Nordstrom online and note your order #.
  4. Call Nordstrom customer service, give them your order # and ask for a price match. Tell them the competitor and promotion code you used.
  5. The customer service rep will confirm the promotion on the competitor’s website.
  6. Your order total will be adjusted/reduced.
  7. Wait for your credit to appear on your statement (usually 2-3 business days).

screen-shot-2016-12-02-at-11-13-51-amSo what does this mean? When it’s Friends & Family at Bloomingdale’s or Macy’s or Lord & Taylor or Dillard’s, it’s also Friends & Family at Nordstrom! Use this approach with ALL competitors, large and small! #shoppingqueen #winning #thatisall

Etsy Shop @ Macy’s

Let me first say, you need to be in New York to advantage of a new partnership between Macy’s and Etsy; although, if successful you may find this in more cities in the near future. In case you’re not familiar with Etsy, it’s a place where independent retailers, mom and pop shops or just regular individuals can sell their handmade crafts. (I actually bought the monogrammed robes for my bridal party from a retailer on Etsy).

“Macy’s team of buyers hand-selected more than 50 products for the launch of the new Etsy Shop. The assortment, which features stationery, jewelry and homewares, also includes five unique items designed exclusively for Macy’s from Etsy shops Sol del Sur, Meera Lee Patel, and Modern Mud. The Etsy Shop will be refreshed with new products every six to eight weeks, focusing on a different theme during each selling cycle.” 

It’s not uncommon for mega retailers to partner with smaller shops to lure in (younger) customers, at at time when brick-and-morter stores struggle to get customers in the door (Fortune). Nordstrom (my new fav) sells items from TopShopMadewell and Bow & Drape – three smaller retailers that sell trendy items. For the meantime, if you’re in NYC at Macy’s Hearld Square, be sure to visit the Esty Pop-up Shop.